It’s our Two-year Anniversary!

“In the end, we only regret the chances we didn’t take …”

My story

Celebrating Two Retail Years

Celebrating Two Retail Years

Over 18 years ago, at the tender age of 25, I developed the marketing plan for a tea shop while earning my MBA. Three children later, I completed my degree and continued my full-time career in higher education. Upon turning 40, I started to become discontent in my 20-year career. I decided to dust off that marketing plan and, with the help of my husband, created a full-blown business plan. I took one of the biggest gambles in my life and left my career to follow my dream of owning a tea shop. Many people thought I was crazy and I often hear(d), “I could never do what you did.”

Being a small-business owner is a great feat. Every day is a challenge in strength and perseverance. Oftentimes (and certainly in the case of A New Leaf), you wear many different hats. Not only are you the go-to person, you’re also the marketing executive, accountant, salesperson, IT technician, decorator, cleaner. But in my case, I’m also still a wife and a mother. Learning to balance all of it is very challenging and more difficult than running the day-to-day. I could never be where I am today without the help and support of my wonderful husband and three beautiful daughters. I look back at everyone that told me that they could never do what I did and hope they see that risk can pay off — but with the combination of hard work and a great support system.

Looking back on two years: sure, there are things I would have done differently, but learning is part of life. I encourage everyone: do something that scares you, and take those chances before you regret the fact that you didn’t take them at at all. Thank you to everyone who has made A New Leaf a success; even to the doubters: I couldn’t have done it without any of you.

 

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Matcha: The Tea Powerhouse

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Matcha is in the spotlight here at A New Leaf since Dr. Oz did a segment on the wonderful health benefits of this tea powerhouse. However, matcha has been around for quite some time. In our first blog post, we discussed how all tea comes from the same plant: Camellia sinensis and a variety known as Camellia assamica.

Matcha green tea originated in Japan, and is a powerful green tea, because the entire leaf is ingested in powder form. In Japanese “cha” means tea, and “ma” means powder, thus the word matcha literally translates to “powdered green tea.” It is believed that the very first Camellia sinensis seeds were brought to Japan from China by the Zen master Eisai in 1191 A.D., who planted them on the temple grounds in Kyoto. Eisai was perhaps the first person to grind and consume green tea leaves in powdered form. Thus Zen and matcha became forever associated. The Japanese tea ceremony celebrates the Zen of simple things — the extraordinary in the ordinary — and has made great contributions to our current mindfulness awareness. The drinking of matcha tea stimulates presence of mind, mental alertness, and helps promote a calm, meditative state.

Antioxidant Content of Matcha

Unlike green teas, with matcha you are consuming the entire tea leaf. Therefore, the antioxidant level is up to 10 times higher than in ordinary green tea. The antioxidant concentration in matcha is up to 137 times greater than that of green tea, and much higher than such vegetables such as broccoli and spinach, as well as healthful berries including gojiberries and blueberries. ORAC (Oxygen Radical Absorption Capacity) tests prove that one gram of organic matcha ceremonial green tea contains 1,384 ORAC units.

Green tea contains potent antioxidants called catechins, which scavenge for dangerous free radicals in the body. The most powerful catechin found in green tea is EGCg (epigallocatechin gallate), which is believed to be a powerful anti-carcinogen. A 2003 University of Colorado study confirmed that drinking one cup of matcha has 137 times the amount of antioxidant EGCG compared to a conventional cup of green tea. University studies shows it slows the growth of deadly cancer cells, and can even help prevent them from forming in the first place. A study conducted at the University of Colorado in 2003 confirmed that drinking 1 cup of Matcha Green Tea has 137 times the amount of EGCg compared to a conventional cup of green tea.

ImageMatcha causes a boost of energy after drinking without the crash after consuming sugar or coffee. High in L-Theanine, matcha reduces stress while improving mental clarity and focus. Being nearly calorie-free, matcha is a great alternative to sugary drinks to provide energy throughout the day. L-theanine is also a powerful “anti-anxiolytic” or calming agent that it is now being formulated in capsules and sold in health food stores as a natural valium. Studies have shown that L-theanine significantly increases the output of alpha waves by the brain. Alpha waves are responsible for the deep, peaceful, calm feeling that is imparted by meditation, yoga, deep relaxation etc. This is why matcha was so popular among  Buddhist monks years ago during their rigorous meditation sessions.

A New Leaf carries both traditional and organic matcha. Stop in today to try a cup, purchase a tin for home use, or buy it online!


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Kimberly Orlic
, co-founder and chief operating officer of A New Leaf, LLC is a new entrepreneur, with over 25 years’ experience in the workforce. The mother of three daughters, she is an avid tea lover and developed the idea for A New Leaf along with her husband over 15 years ago while obtaining her master of business administration degree. She holds bachelor of arts and master of business administration degrees from Hofstra University. 
Kimberly has over 15 years of management experience and significant experience in process improvement, systems implementation and enhancements. While at Hofstra University she demonstrated the ability to adapt to changing environments and learn different operations. In every role, she left a better organized and more efficient department. In her most recent role as the University Bulletin Editor, she recognized the potential of digital media and migrated a labor-intensive, print-only process to an efficient print, online, and mobile app product full of previously unavailable features. As a member of Hofstra’s public relations department, she was an integral part of the team that hosted the 2008 Presidential Debate and worked extensively on the program. A New Leaf is her first business venture. As COO, Kimberly’s responsibilities focus on running the retail operation, marketing, and promotion. 

Fight Cold and Flu Season Naturally With Tea

Cold and flu season is upon us again. Accuweather reports that the deadly flu outbreak that has reached all 50 states may be linked to this the recent cold, dry air that has infiltrated much of the United States. If you’d prefer to naturally fight cold and flu season, you should add teas and herbal tisanes to your everyday routine.

As many of us know, over-the-counter remedies only suppress symptoms; they don’t cure the illness or make you better more quickly. In fact, suppressing symptoms can impair your body’s natural ability to fend off disease. Additionally, the common cold and influenza cannot be treated with antibiotics. Herbal treatments can help your body heal itself naturally and boost immunity.

At A New Leaf, we believe that the Ben Franklin adage, “An ounce of prevention is worth a pound of cure,” couldn’t be more appropriate. Herbal tisanes, as well as black, green, and white teas can help protect and heal you this cold and flu season.

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